Aloha Exchange
Kauai's premiere Surf, Skate, and camping goods shop! They sell a mixture of their own locally designed Aloha Exchange logo-wear as well as a curated selection of outdoor brands fitting for our island lifestyle.
Client
Year
2021 (Previously 2015 - 2019)
Category
Retail
Type of Work
Graphic design
Packaging
Production artist
Problem :
Aloha Exchange had a rapidly growing fan base and big expansion plans. They needed an innovative designer with an understanding of the community who could help them keep a consistent flow of new designs to match the new demand in addition to assisting with production and development of the brand.
Client
Client
Client
Process / Solution :
Knowing that Aloha Exchange has a philosophy of creating and selling goods for the local community, I prioritized creating designs that sparked a feeling of home unique to the island of Kauai while elevating the options typically available in an island community.
Inspired by local humor and Hawaiian values, I created a steady stream of designs, ultimately systematizing the process for reliability.
Below is a collection of designs spanning from 2015 to my most recent contract with AX for summer 2021.
In addition to art design, I facilitated the production of goods by creating design previews, building tech packs, and communicating with manufacturers for apparel, accessories, and packaging.
Below are examples of my latest work with AX and hang-tag concepts from their custom garment dye program.
As the in-house graphic designer, I created many designs for community events, sales, and parties to be shared on social media and printed as posters.
