Lau Botanicals
An organic skincare line formulated by a holistic esthetician, that believes in providing the highest quality ingredients while operating as ecologically as possible. Lau Botanicals' goal is to promote not only healthy skin, but healthy living that does not burden the natural environment.
Problem :
A brand new organic skincare brand needed to stand out in a sea of other brands. Lau Botanicals needed a logo: an identity that matched its founder and her ideals while being simple and elevated to account for the plan to grow the business.
Client
Client
Client
Process / Solution :
The inspiration for the Lau Botanicals logo came from the company name itself and its Hawaiian origin. Lau, a Hawaiian word, translates literally to leaf.
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Although not native to the Hawaiian islands, Monsteras, otherwise known as the Swiss Cheese Plant, are found growing in mid-elevation forests. Because of the target audience for the product and the unmistakable look of the leaf shape, a Monstera leaf would do the trick.
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Inspired by the vibrant, naturally derived colors of the product themselves: I kept the printed elements of the logo minimal, thus letting the product itself take the lead in the branding.
Progression: Starting with basic shapes and textures, adding in typeface, manipulating the negative space, and playing with size to ultimately get to the final logo.
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Below are some early product shots of the final design.
I designed the packaging to allow the colors of the product itself to take the lead in the branding throughout the line. Keeping the design white and printing on clear vinyl lets the product shine while keeping production costs down for the client.
