Topo Designs
A Denver Colorado based outdoor brand producing heritage-style backpacks and apparel with an inclusive and environmental approach
Problem :
During the summer of '22, the brand needed new banners and ads for its New Outdoors campaign.
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Process / Solution :
Having a relationship with the brand I was tasked with getting the banners and print ads done using the already established design elements for "The New Outdoor" campaign, keeping things on brand.
Here are a number of potential scrim layouts for POP displays in the retail spaces. I worked with the Brand Manager to figure out a design hierarchy to keep the scrims consistent.
Below we have a print ad I put together that ran in the "Visit Fort Collins" magazine.
I created some brand visuals to be printed and hung up in the office using the current "New Outdoor" treatments.
